A Self-energizing vehicle promoting active lifestyles
Motivating ourselves to take that early morning jog is hard enough; doing so with the prospect of a long car commute to work is nearly impossible. But what if your vehicle was a partner in the quest to achieve health goals?
We interviewed cyclists, drivers, and multimodal transport users to better understand what people enjoyed and dreaded about their commute, and how commuting fit into broader lifestyle aspirations. We then set out to break the bias that driving a car automatically implies sedentary, passive activity, with the Loop.
Design Strategy / Digital & Physical Design / Creative Integration