Voyage XR
 How could situation awareness technologies empower the driver, passengers and other stakeholders?



Use case scenario planning and storybording


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A global tier-one supplier leveraged UX strategies by implementing human-centered approach - an empathetic storytelling.  ICI team offered various different perspectives on how else the technology could enhance and empower people in mobility.

ICI collaborated with the client team to brainstorm ideas using experience flow frameworks.  Once the experience flow is clearly defined and agreed, the scenario script was authored.  Our storyboard artist quickly visualized the scene to communicate with the client to see if the concept is valid or needs adjustments.