Creating a thought-provoking new user experience for Toyota Concept-愛i ,
a concept vehicle that envisions the automotive future.
Design Strategy / Holistic UX Design / Creative Integration / Client Immersion
This concept brings to life a fundamentally new relationship between the car and driver. ICI articulated the specific tone, manner and scenario which would enable the automobile to fulfill its new role as a partner. Involved from the inception of the project, ICI also co-managed technological implementation for the working prototype vehicle with Toyota Innovation Hub.
This project exemplifies the important shift in automotive design towards a more UX-driven practice. ICI worked closely with our technology partner, Tellart to create a holistic user experience for Toyota Concept-愛i (“ai”). The project was completed in close collaboration with Toyota's CALTY Design Research, Toyota Innovation Hub and Toyota Research Institute. It won several awards when unveiled at CES2017.